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Wix Case Study: How to use to run and measure hashtag based campaigns . In this example we will look at  Wix’s latest campaign, in which users were asked to tweet using the hashtag “#WixWebsite​” for the chance to win an  iPhone 5.

Wix needed to track multiple tweets in multiple languages to measure the success of this campaign and proved to be extremely helpful.

Twitter Hashtag Campaigns

Running and measuring hashtag campaigns on Twitter can be very powerful for increasing engagements, getting more followers and driving increased awareness to your business.

However, if you don’t save and analyze the mentions of the hashtag, all of this data will be lost as Twitter provides only data from the recent few days. Without, you won’t be able to see historical tweets, measure the campaign’s impact over time, engage with the campaign’s top influencers – and after a few days, all of the campaign’s data will be lost!

Here are 3 steps that will help you manage the campaign via – measure the campaign’s success, follow back and engage with top influencers, thank the top engaged members in the campaign and grow engagements.

Step 1: Add The Hashtag As a Monitored Item

Add the hashtags as a monitored items, (click on “Add” under monitored items). Here is an example for hash-tag “#siteWix” e.g.

Screen Shot 2014-03-04 at 3.40.49 PM

Step 2: Measure Campaign Noise

View the reports of each monitored item at the “Engagement Report” (under the Reports tab). Note to sort by custom date and choose today. e.g. Screen Shot 2014-03-04 at 3.47.54 PM

Step 3: Engage

Follow back, engage and thank the top members on each monitored item. In the dashboard, under “Monitored Items”, sort the list by “Highest Rating” e.g.Screen Shot 2014-03-04 at 3.52.13 PM
That’s it!  Using the three simple steps above, you can run and measure a Twitter hashtag-based campaign like a true pro. No data will be lost, all engagements will be saved and you can leverage the new engagements generated in the campaign for  happier & more engaged community members over a longer time, increasing the ROI of the campaign and the timespan of its effect. Good luck!
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Author: Sharel Omer

Sharel is the CEO & co-founder of, a unique relationship management service for social media. He's passionate about people, building relationships and entrepreneurship.