This blog post was originally posted on Kristi Hines’s blog kikolani.com. Kristi is a good friend who is showcasing below how she’s using Commun.it for business. Her blog, Kikolani, covers blog marketing and blogging tips for personal, professional, and business success in social media marketing.
Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog.
Why I Use Commun.it
It has been almost a year since Sharel, one of the founders of Commun.it, gave me a personalized tour. During that call, one thing became blatantly obvious.
I was inadvertently ignoring my followers.
Commun.it helped me quickly identify the valuable people in my Twitter community that I was neglecting to engage with because of the noise in my Twitter stream. And in very little time during that call, I was able to quickly thank them for their tweets and answer their questions.
Is this tool right for you? Let’s find out.
Who Needs a Twitter CRM Tool
If you can say yes to any of the following questions, then you need a customer relationship management tool for Twitter.
- Do you want to get more out of Twitter?
- Do you want to improve your engagement with your customers and readers?
- Do you want to find new people to connect with and turn into new followers?
- Do you want to cut through a Twitter stream full of noise?
- Do you want to monitor specific keywords along with your reputation?
- Do you have multiple people managing your Twitter account?
Now that we’ve established why you need a Twitter CRM tool, let’s look at the ways you can use Commun.it to make Twitter a more beneficial place for both you and your community.
1. Prioritize your Twitter tasks
Let’s say you just have five minutes to engage with your Twitter followers. You probably don’t want to spend it sorting through all of the noise. Now you don’t have to. When you sign into your Commun.it account, the first thing you will see is your Prioritized Feed of top engagements.
Here, you will see a wealth of information at a glance. You will not only see the latest mentions that you’ve received but have not replied to, but you will also see quick stats about each of the people. These stats include whether you are following each other, their follower count, the number of interactions you’ve had on Twitter, and a snippet of their bio.
From here, you can quickly reply to those top engagements with a thanks or other applicable response. It’s super simple and will make sure that you don’t miss out on an important opportunity to connect.
On the days that you have more than five minutes, you can dig into these other great features.
2. Identify valuable members of your Twitter community
Commun.it categorizes people in three groups: Influencers, Supporters, and Engaged Members.
- The top influencers of your community, as judged by followers/following ratio and your engagement history.
- Supporters help you ’spread the word’ by retweeting your statuses and sharing links to your content.
- These members engage with you more often than others. Engagement is measured across all activities, including mentions, retweets, dms and favorites.
You can select each of these from the left side of your dashboard to see mentions from people in these groups.
On the right side of your dashboard, you will see a convenient option to tweet out a thanks to your top influencers, supporters, and engaged members. This message is customizable so you can add / remove the automated selection or just tweet it as is. Buffer users will also notice the integration so you can add the tweet to your Buffer schedule.
3. Review your engagement history with others
While you’re browsing anywhere on Commun.it, you can click on a member and see additional details about your relationship with them.
In this example, you can see important information about Kurt Frankenberg of Shoestring 101 including his full bio, location, website link, and follower / following counts. You can also see that I follow him and he follows me. With some users, you will even see the date when the following occurred.
In terms of our relationship on Twitter, you can see that we’ve had a total of 20 engagements so far between mentions, replies, retweets, direct messages, and favorites. Beneath that, you can click on the “More Engagements” link and scroll through each of your interactions. You can also see any mentions of specific keywords you are monitoring.
Being able to see your engagement history is a powerful feature. As an individual, it helps you see the type of relationship you have with someone on Twitter quickly. As a part of a social media management team, it helps you see what others on your team have tweeted to someone to help you form your own response without duplicating or stepping on another team member’s footsteps.
4. Find out who to engage with
Speaking of engaging, Commun.it has two columns to help you find just the people you need to reply to. The first is simply the Consider to Reply column, which finds mentions you haven’t replied to from important members of your Twitter community. The second is the Consider to Re-Engage, which finds important members of your Twitter community that you haven’t interacted with recently.
This can be particularly useful in retaining the people most important to your blog or business as followers.
5. See who you should follow or unfollow
Commun.it will suggest people for you to consider to follow and unfollow based on their influence, relevance, and engagement level.
The Consider to Follow column can help you identify people who are following you and have been engaging with you frequently that you do not follow yet. The Consider to Unfollow column can help you identify people you are following and engaging with frequently that do not follow you. I’m always surprised by the people I find in both of these sections.
6. Say hello to your new followers or re-engage with lost followers
Want to say hello to your new followers without using an automated direct message? Use the New Followers column to browse through your latest followers. You can even use the pre-filled tweet to say hi to a few of your latest followers quickly.
If you want to try to save a Twitter relationship, browse through the New Unfollowers to see the latest people that have unfollowed you. You can click each person to see if you have had any previous engagements or if they even tweet about the keywords you follow.
7. Monitor your reputation
If you are reputation monitoring for your own name, your business name, or names of your products, Commun.it can help you quickly get to know who is mentioning them. Unlike using Twitter search or other Twitter management tools, you will be able to see specific details about each person who tweets about your monitored items.
You can also use this to monitor mentions of your website by including your URL (http://domain.com) as a search item. This will catch retweets of your content where people do not include your Twitter handle.
8. Discover new leads
If you monitor keywords related to your industry in the hopes of discovering new leads, then use the Discover New Leads section to add those keywords and see who is tweeting about them or has them in their bios.
There is even a handy pre-filled tweet in the right side to let you interact with a few of the people who has mentioned that topic.
9. Check out the top tweets in your community
Do you like sharing great content with your followers, but never can seem to find the time to discover that content? If so, you’ll love the top community tweets section.
Now you can see just what is popular within your Twitter community and not miss out on sharing it with your followers.
10. View Twitter lists in a whole new way
Commun.it has a Groups section that allows you to add Twitter users to specific lists. You can also import your Twitter lists as groups. Then you can learn more about the people in your lists within your Commun.it dashboard.
It will also show, as in the above example, when someone in your Twitter lists engages with you so you can respond as necessary.
Individual and Small Business Friendly Pricing
Commun.it has great pricing plans that are friendly for individual bloggers, entrepreneurs, and small businesses alike.
Best of all, you can try Commun.it for 14 days for free to find out how valuable it can be for your Twitter marketing.
Round Out Your Twitter Toolset
While I love Commun.it, I do also use a few other tools regularly to manage my Twitter account. They aren’t competing tools, but rather complimentary tools that I would highly recommend to anyone. They include the following.
- Buffer – Easily schedule updates to your Twitter, Facebook, and LinkedIn accounts.
- Nesitivity – Create Twitter discussions that are easy to follow and manage.
- HootSuite – Monitor all of your mentions, direct messages, keyword searches, Twitter lists, and more in column view along with items from Facebook, Google+, LinkedIn, and other networks.
I consider these along with Commun.it my Twitter powerhouse toolkit!