Tag Archives: Hashtag Monitoring


3 Steps For Tracking a Twitter #Hashtags Campaign By Commun.it

Wix Case Study: How to use Commun.it to run and measure hashtag based campaigns . In this example we will look at  Wix’ latest campaign, in which users were asked to tweet using the hashtag “#WixWebsite​” for the chance to win an  iPhone 5.  Wix needed to track multiple tweets in multiple languages to measure the success of this campaign and Commun.it proved extremely helpful in doing so.

Twitter Hashtag # Campaigns

Running and measuring hathag (#) campaigns on Twitter can be very powerful for increasing engagements, getting more followers and driving increased awareness to your business.

However, if you won’t save and analyze the mentions of the hashtag, all of this data will be lost, as Twitter provides only data from the recent few days. Without Commun.it, you won’t be able to see historical tweets, measure the campaign’s impact over time, engage with the campaign’s top influencers – and after a few days, all of the campaign’s data will be lost!

Here are 3 steps that will help you manage the campaign via Commun.it – measure the campaign’s success, follow back and engage with top influencers, thank the top engaged members in the campaign and grow engagements.

Step 1: Add The Hashtag As a Monitored Item

Add the hashtags as a monitored items, (click on “Add” under monitored items). Here is an example for hash-tag “#siteWix” e.g. Screen Shot 2014-03-04 at 3.40.49 PM

Step 2: Measure Campaign Mentions, Retweets, Impact and Influencers

View the reports of each monitored item at the “Engagement Report” (under the Reports tab). Note to sort by custom date and choose today. e.g. Screen Shot 2014-03-04 at 3.47.54 PM

Step 3: Engage With Your Top Influencers at The Campaign Over Time – This is What Really Matters!

Follow back, engage and thank the top members on each monitored item. In the dashboard, under “Monitored Items”, sort the list by “Highest Rating” e.g.Screen Shot 2014-03-04 at 3.52.13 PM
That’s it!  Using the three simple steps above, you can run and measure a Twitter hashtag-based campaign like a true pro. No data will be lost, all engagements will be saved and you can leverage the new engagements generated in the campaign for  happier & more engaged community members over a longer time, increasing the ROI of the campaign and the timespan of its effect. Good luck!

Introducing Team Management Feature for Multiple Twitter Profiles

Today, we are pleased to announce a brand new feature in Commun.it – Manage Teams. If you are currently taking advantage of our multiple Twitter profile features, you’re going to get a ton of value out of this feature. Adding members to your team will allow you to share access to your Twitter profiles and manage them together effortlessly.

If your an agency or a marketer, you can control which of your clients or coworkers can have access to or edit your Twitter profiles, ideal for companies and agencies. Make managing your Twitter- marketing strategy easier and quicker whilst keeping yourself in control.

Trying It Out

Team Members

Invite team members to manage some of your Twitter profiles, it’s recommended to add more Twitter Profiles before inviting a new team member. You can controle which team member view each profiles via the manage profiles page.

How it works? 

  1. Click on the “Add Team Member” button in the dashboard and Invite a new team member.
  2. Edit the shared profiles access:team members

More than ever, Commun.it makes it easy to take action and actively grow followers, strengthen your brand advocacy and cultivate your Twitter community by engaging with your high-value members (supporters, engaged members, influencers and leads) and top followers in your community.

Test It For yourself

Test for yourself the latest changes and tell us how it works for you. Get a time-limited special offer: Upgrade to the new business plan valued at $29.99/month for a year – and pay the discount price of 30% off!
monitoring hashtags

Case Study: How Wix Ran a 6M User Marketing Campaign on Twitter using Commun.it

Here at Commun.it our goal is to help businesses grow and cultivate relationships with their customers and supporters using social media. A growing number of businesses of all sizes trust us to help them achieve their business goals on Twitter. But when Wix, a world-leading Flash website builder, came to us asking to help them run a Twitter campaign, invigorating their user-base of more then 6 million people, we weren’t sure how exactly it would play out. Looking back, the success story of the campaign has some valuable lessons companies can learn from.

The Inception

When the Wix marketing team has set out to create a Twitter-centered marketing campaign, they had a twofold goal:

  1. To increase user engagement with the worldwide @Wix account and the Spanish @MundoWix community
  2. To bring a sense of fun and joy to the Twitter community

Carolina, @MundoWix community manager tells:

At Wix, we came up with this amazing Twitter contest idea: asking our followers to confess their darkest secrets, twitting the phrase “Nobody knows I_____ . @Wix #KnowsMeBest”. The contest was to be held on both Twitter channels for a week, and we would give away 3 smartphones as prizes to the most creative twitterers.

"nobody knows" Wix campaign

Bringing Idea to Life

After setting up the ground rules of the contest, Wix realized that they needed a way to monitor all the hashtag tweets and retweets that will be pouring out during the campaign. That’s where Commun.it entered the picture. Our solution allowed Wix to:
  • Monitor #KnowsMeBest hashtag using Twitter’s real-time stream, which guarantees delivery of all tweets (in contrast to Twitter Search, which is notoriously unreliable)
  • Prioritize all the hashtag mentions by the influence and relevance of people tweeting and retweeting them
  • Report on the engagement of the community during the campaign on a daily basis, broken down by members, and sorted by multiple parameters, such as # followers
  • Connect with the new members beyond the campaign, cultivate them to become supporters, and see their full engagement history with Wix (all mentions, dms, retweets of every member in one chronological thread)

The Campaign

After sending an email with the contest rules to more then 6 million Wix users, the contest began. The tweets were pouring in, Wix community managers tracked the hashtags, engaged back the community, and in the end of every day received a detailed report on community engagement. At the end of the week, when the contest finished, they received a detailed weekly report.

Reports that Wix received  contained not only dry numbers, but more importantly, a detailed list of members that engaged during the campaign, sorted by their member rating – a 0-100 score of member’s influence and relevance specifically to Wix (in contrast to a universal personal score, a-la Klout, which doesn’t consider the differences of every community).
Carolina shares her experience running the campaign:
We worked with Commun.it dashboard to both manage and track entries in the contest. Without Commun.it, keeping up-to-date with the tremendous activity we had on both our channels would have been impossible. With thousands of confessions, and having reached Trending Topic in Latin America, we can say this was a successful and fun campaign!”

The Takeaways

There are several lessons companies can learn from the way Wix ran this Twitter marketing campaign:

  • Multi-Channel Approach – while the contest ran on Twitter, the first engagement with the user base was using email. This shows that the inbox is still a major a user behavior driver
  • Reliable Monitoring – since Twitter Search can’t be used consistently for monitoring,  a robust monitoring solution should be used, to eliminate loss of leads
  • Short-term Gains and Long-term Benefits – while the short term goals of increasing engagement were the focus of the campaign, the long term benefits weren’t forgotten. After the campaign finished, Wix community managers made sure to follow up with key influencers (right from the Commun.it dashboard) in order to ensure their continuing involvement and support.

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We had a blast working with the Wix team, their professionalism and friendly spirit were unbeatable! We are looking forward to our future cooperation :)