Optimize Leads Using Location, Language and Sentiment Targeting

Optimize social leads
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Twitter is a great hub not only to keep up with existing community but to find and connect with new people. But finding just the right people is tricky and time-consuming. That’s why today we are excited to announce the advanced targeting tool, allowing you to monitor engagement and discover new leads much more effectively and precisely, using location, language and sentiment targeting.

So How It Works?

Let’s get right to it. When you define keywords to monitor, you can now add operators to narrow your search to specific location, language or sentiment.

Location

Using the near: notation, you can narrow your results to specific location, such as city or country. This will focus our engine to look for people who either post from there, or set it as their location on their profile page. Here are some examples:

  • blogger near:NYC
  • social media near:”San Francisco”
  • community management near:Canada
Language
Using the lang: notation you can narrow your results to specific language. Here are some examples:
  • dominos pizza lang:fr
  • blogging lang:en

See here the full list of supported languages.

Sentiment
Using the πŸ™‚ or πŸ™ notation you can narrow your results to specific sentiment, either positive emotions or negative. Here are some examples:
  • dominos pizza πŸ™‚
  • dominos pizza πŸ™
Additional Operators
  • exclude: domino -pizza – target people who talk about ‘domino’ (but not the pizza)
  • exact phrase: “dominos pizza rocks” – target people who mention this exact phrase

Combining It All

You can achieve powerful results by combing several operators together:
  • domino -pizza near:paris lang:fr – target people who talk about ‘domino’ (but not the pizza), who are near Paris and whose posts are in French.

Your Turn!

Advanced Targeting is available only to Pro users. Upgrade to Pro (14 days free trial)Β to try it out. Let us know how it works for you in the comments.

Supported Languages:
Arabic: ar
Bulgarian: bg
Bengali: bn
Dutch: nl
Danish: da
English: en
German: de
Filipino: fil
Finnish: fi
French: fr
Hebrew: iw
Hindi: hi
Hungarian: hu
Indonesian: id
Italian: it
Japanese: ja
Korean: ko
Malay: msa
Norwegian: no
Panjabi: pa
Polish: pl
Portuguese: pt
Russian: ru
Simplified Chinese: zh-cn
Spanish: es
Swedish: sv
Tamil: ta
Traditional Chinese: zh-tw
Turkish: tr
Vietnamese: vi

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Author: Sharel Omer

Sharel is the CEO & co-founder of Commun.it, a unique relationship management service for social media. He’s passionate about people, building relationships and entrepreneurship.

4 Replies to “Optimize Leads Using Location, Language and Sentiment Targeting

  1. Can you use AND and OR? For example if I want to search for somebody talking about charity in Africa can put charity AND africa in “Discover new leads”?

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